How to be a Brand Advocate 🌎
Languages: English, French, Spanish (North America)
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: In a saturated retail market, it can be hard to stand out. The first step to being recognized as a leading brand in your industry is to make sure your brand is represented well throughout the store, including by your employees. In this subject, employees will learn why understanding the company's brand is important, and how it can benefit them and their customers. They'll learn strategies for making sure customers have a positive and exceptional experience, the advantages of having product knowledge, and why it's important to give managers feedback about the company's brand.
Languages: English, French, Spanish (North America)
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: In a saturated retail market, it can be hard to stand out. The first step to being recognized as a leading brand in your industry is to make sure your brand is represented well throughout the store, including by your employees. In this subject, employees will learn why understanding the company's brand is important, and how it can benefit them and their customers. They'll learn strategies for making sure customers have a positive and exceptional experience, the advantages of having product knowledge, and why it's important to give managers feedback about the company's brand.
Languages: English, French, Spanish (North America)
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: In a saturated retail market, it can be hard to stand out. The first step to being recognized as a leading brand in your industry is to make sure your brand is represented well throughout the store, including by your employees. In this subject, employees will learn why understanding the company's brand is important, and how it can benefit them and their customers. They'll learn strategies for making sure customers have a positive and exceptional experience, the advantages of having product knowledge, and why it's important to give managers feedback about the company's brand.
Topics
Demonstrating Your Company's Brand with Customers
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There are so many retail stores in today’s market. So how can you make sure a customer comes back to your company? You have to be able to represent your brand well and show customers unique, but consistent experiences. In this topic, you’ll learn more about that, as well as why something as simple as being polite can have an impact on customers. You’ll also learn strategies for showing interest in customer’s problems, creating exceptional experiences, and how to create an environment that customers feel comfortable in.
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Questions (level 1, 2, 3)
Video module
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Translated content is typically AI-generated, and in some instances, it's been human-reviewed. Review the list below for translation details within this topic.
English
French
Questions = AI-translated
Video = AI-translated
Spanish
Questions = AI-translated
Video = AI-translated
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A brand is an identifying symbol, logo, word, and/or sentence that is used to distinguish a company’s product from others. Everything that you do as an employee will also represent the brand and customers will use it to judge the company overall.
Be consistent in how you interact with customers to make sure everyone has a similar positive experience and perception of your company.
Learn about your company’s brand and what its values are, so you can understand what makes your company different from its competitors.
Be polite and courteous whenever you help customers to show that you are genuinely interested in solving their problem and to help improve the image of your company’s brand.
Show interest in a customer’s needs by giving them advice and demonstrating your product knowledge, so that they increase their trust in your brand.
Plan ahead for what to do in common customer situations, so you can create an environment that customers feel comfortable in to help them appreciate your company’s brand.
Create experiences for customers that they’ll remember by giving them exceptional help, no matter where you are in the store to demonstrate the advantages of your company’s brand.
Give detailed feedback about the brand when managers ask for it, so that the company’s brand can constantly be improved on.
