Selling Eyewear - Basics
Languages: English
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: Glasses are everywhere! People wear them for lots of reasons: to see better, to protect their eyes from the sun, or just because they like the look of them. However, an ill-fitting or unflattering pair of glasses can lead to discomfort, impaired vision, and diminished confidence. This subject will equip employees with the knowledge to guide customers toward their ideal eyewear. It covers different frame types and styles, how to fit glasses to a specific face, and how to pick the right pair of glasses based on someone's lifestyle and face shape.
Note: We recommend users take the “Identifying Face Shapes” subject before taking this subject.
Languages: English
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: Glasses are everywhere! People wear them for lots of reasons: to see better, to protect their eyes from the sun, or just because they like the look of them. However, an ill-fitting or unflattering pair of glasses can lead to discomfort, impaired vision, and diminished confidence. This subject will equip employees with the knowledge to guide customers toward their ideal eyewear. It covers different frame types and styles, how to fit glasses to a specific face, and how to pick the right pair of glasses based on someone's lifestyle and face shape.
Note: We recommend users take the “Identifying Face Shapes” subject before taking this subject.
Languages: English
Media Editing: The video module(s) in this subject are editable under our Content Studio offering unless otherwise indicated. For more information about Content Studio, contact your CSM.
Description: Glasses are everywhere! People wear them for lots of reasons: to see better, to protect their eyes from the sun, or just because they like the look of them. However, an ill-fitting or unflattering pair of glasses can lead to discomfort, impaired vision, and diminished confidence. This subject will equip employees with the knowledge to guide customers toward their ideal eyewear. It covers different frame types and styles, how to fit glasses to a specific face, and how to pick the right pair of glasses based on someone's lifestyle and face shape.
Note: We recommend users take the “Identifying Face Shapes” subject before taking this subject.
Topics
Finding the Right Glasses for a Customer
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Ill-fitting glasses can be more than just an annoyance. They can lead to eye strain, headaches, and even impact your vision. In this topic, you’ll learn some tips and best practices for selling a properly fitting pair of glasses to a customer in your store. This includes the types of questions to ask the customer and how to check if the glasses properly fit the customer’s face. You’ll also learn about the features and benefits of different frame materials, like wire, metal, plastic, and acetate.
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Questions (level 1, 2, 3)
Video module
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This topic is currently available in English.
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The first thing you should do when helping a customer choose a pair of glasses is identify their face shape. This will help you offer better recommendations since certain frames complement certain faces better than others.
Ask the customer what they plan to wear their glasses for and what their lifestyle is like. This will help give you an idea about what types of styles and materials to suggest.
Encourage customers to express their personalities through the glasses they choose. It’s important that customers feel comfortable and confident with whichever pair they choose, regardless of style, shape, or color.
When checking the fit of a customer’s glasses, verify that the frame width is slightly wider than their face, so their eyes are centered in the middle of the lenses. There should be about the width of their index finger between the arms of the frames and their head.
When checking the fit of a customer’s glasses, verify that the frames sit comfortably on the bridge of their nose, without being too close or too far from their eyes. There shouldn’t be any pressure on their nose and the frames shouldn’t slide when they move their face.
When checking the fit of a customer’s glasses, verify that the frames are level and centered on their face with their eyes in the middle of the lenses. This not only makes the glasses looks better, but it is also better for the customer’s vision.
When checking the fit of a customer’s glasses, verify that the arms of the frame sit comfortably around their ears. There shouldn’t be any pinching or pressure on their ears or head, and the glasses shouldn’t fall off their face when they move their head.
When checking the fit of a customer’s glasses, verify that the top of the frame doesn’t cover or rest higher than their eyebrows. If it does, it can block their facial expressions.
When checking the fit of a customer’s glasses, verify that the frames don’t touch their cheeks or move when they smile. They should rest comfortably above their cheeks and not move so that the customer can still see well through the lenses.
Wire or metal glasses frames are lightweight, minimalistic, and traditionally have round lenses, but can accommodate other lens shapes. They can be found in many frame forms like rimmed, semi-rimmed, or rimless, but can be expensive.
Plastic or acetate glasses frames are durable, economical, and very versatile. They can support many different types of lenses and come in a variety of colors, textures, and styles, from very bold to simple and reserved.
Types of Glasses Frames and Styles
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Glasses are made to look good and work well. Each frame type has a specific purpose and style. In this topic, you will learn about popular glasses and frames so you can confidently suggest them to customers based on their needs.
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Questions (level 1, 2, 3)
Video module
PDF module (This module was created in a tool that is not supported by our Content Studio offering.)
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This topic is currently available in English.
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Round or Windsor frames are known for their circular lenses and can offer a retro/vintage style look to the wearer.
Rectangle frames have lenses that are wider than they are tall with straight, even edges and slightly rounded corners. These features give the glasses a polished and professional look.
Oval frames have elongated, round lenses that are wider than they are tall, making them larger than rectangle and circle frames. These features help make faces appear longer and softer.
Square frames have more angular, rigid lenses and symmetrical, sharper lines that create a structured look.
Geometric frames are characterized by unique, atypical lens shapes and sharp angles, like hexagons, octagons, round bottoms, and angled tops, etc. They offer a unique look to wearers who want a bold style.
Browline frames are typically thin, semi-rimless or rimless on the bottom with thicker, distinct features at the top of the frame that highlight or sit along the customer’s brow line.
Aviator (pilot) frames have a bar over the nose bridge and oversized teardrop-shaped lenses. This shape provides maximum eye protection, making them a popular style of sunglasses.
Cat-eye frames sweep upward on an angle to the top outside corners of the frame, offering subtle boldness and glamor. These frames help elongate a person’s face and highlight their eyes and cheekbones.
Low bridge frames have larger and/or lower nose bridges to help prevent them from sliding or pinching the customer’s nose. This style is especially helpful for people with a lower or short nose bridge. They can be full-rimmed, semi-rimmed, or rimless.
Oversized frames are characterized by their large trapezoid-shaped lenses that extend beyond the typical size of most other frames. Their large size provides a bold look that works on most faces, but they aren’t recommended for small faces.
Full-rimmed frames surround the lenses completely and come in a variety of styles and sizes. Their frames make them sturdy and able to handle many different lens types.
Semi-rimless frames surround part of the lenses, most often the top half of the lenses, making them bolder than rimless but still minimalistic, durable, and able to handle a variety of lens types.
Rimless frames have no outer frame. They only feature arms, hinges, and a nose bridge. This gives them a minimalist look, but they usually offer fewer shape and lens options.
Preview of PDF module for “Types of Glasses Frames and Styles”.
Recommending Glasses Based on Face Shape
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Picking the right glasses that enhance a customer’s facial features and boost their confidence can make them happier with their purchase. By learning which styles and frames suit each face shape best, you can improve your recommendations to customers and keep them coming back.
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Questions (level 1, 2, 3)
Video module
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This topic is currently available in English.
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Oval faces work best with most (sun)glasses, but fit especially well with glasses that have large, wide frames that enhance their facial features. Suggest styles like square, rectangle, geometric, aviator, and browline.
Square faces work best with (sun)glasses that have round or soft angles and are slightly wider than the cheekbones so the face’s features are contrasted. Suggest round, oval, or aviator frames in rimless, semi-rimless, or thinner styles.
Round faces work best with (sun)glasses that have sharp angles/lines to contrast the face’s natural curves and soft lines. Suggest frames like square, rectangle, geometric, and cat-eye.
Heart-shaped faces work best with (sun)glasses that are wider than the forehead at the top and narrower at the bottom since they reflect the face shape. This helps balance the face shape by drawing attention away from the forehead. Suggest styles like oval, aviator, cat-eye, rimless.
Diamond faces work best with (sun)glasses that are top-heavy but delicate and highlight the cheekbones. Suggest frames like oval, cat-eye, browline, rimless, and semi-rimless.
Triangle faces work best with (sun)glasses that are wider and more detailed at the top and narrow at the bottom because they will help balance out the person’s face shape. Suggest frames like browline, cat-eye, or aviator.
Rectangle faces (or large, long faces) work best with (sun)glasses that are tall and slightly wider than their face, like square, oval, round, or aviator frames. These styles will help their face appear shorter and more balanced.
Small faces fit best with (sun)glasses that are as wide or slightly wider than their face. The shape should add character without overpowering the face’s features. Suggest thinner frames with oval, round, rectangle, and cat-eye shapes, and rimless or semi-rimless styles.
